“Companies with a higher purpose are more profitable than those that just think about the bottom line”, unknown
The lower purpose of a business is about making and selling a commodity for profit. The higher purpose in business is about making a difference AND making profit.
All of the leadership experts and wellness experts seem to agree, that part of happiness is having a Higher Purpose. Something to strive for that is bigger than you. Our Higher Purpose is how we find deep meaning and fulfillment in our lives by contributing to someone or something that is bigger than ourselves.
I believe that life and business is way more fun and meaningful when it is connected with a sense of Higher Purpose. This means that our business is about more then just making money. It means that our business is about making a difference in the world of our customers (and perhaps beyond).
Any business can create a “Higher Purpose” for itself. I was recently impressed and inspired when a friend showed me a job posting that was listed at a local bank. The posting read that everyone’s job in the bank is to create “happiness”. I was stunned. This bank has defined a Higher Purpose and is building a corporate culture around the idea of creating more happiness in world.
If a bank, the epitome of profit generation, can create a higher purpose for itself, anyone can. This is a conversation I have with all of my clients and I want to share it so you can connect with your higher purpose as well. Enjoy the video.
Have fun working on your higher purpose! I would love to hear about your discoveries, so please comment on this post to share your experience.
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